15,000,000 Reasons

15 Million Reasons to Have a Website…

Over 15 million people in Australia alone used the internet in 2007! If you think that’s staggering, over 1.3 billion people globally use the internet on a regular basis (sourced Internet World Stats).


Establish a presence
More and more people are looking online for services than ever before. Most people are coming to expect that any respectable professional business will have a web site. Not only real estate, cars, boats and general products are being searched for, but services as well. When somebody moves into a new  neighbourhood, they often need to find a landscape supplier, plumber, motor mechanic, doctor and all sorts of products to fit out their new home. It’s much easier to Google for a plumber in their area than tediously thumb through the Yellow Pages.

Low cost marketing
Company brochures, catalogues and fliers all serve a purpose and are useful in their application. There is no doubt that a catalogue is still a beneficial tool that can be utilised when computer access is not available or convenient. The main problem with printed marketing material is that once they are printed, they cannot be updated. A web site is a dynamic constantly editable marketing tool that can be updated at ANY time, keeping your business information abreast with any changes.

Sets you apart from business not online
If your business is not offered online, it simply cannot be selected by any potential customer browsing for your product or service. He will make his choice from what is presented and you will miss out.

Display products
Visually display your products, it's the next best thing to actually seeing it in the flesh. The old saying "a picture is worth a thousand words" may well sum up the reason to display your products. On a website, the image can be updated as soon as there is a change in a product, so consumers will not be misinformed by old images as is the case in dated catalogues or flyers.

Be pro-active
The website is dynamic, you can edit it at any time to reflect any changes to your products or contact details. Use the website to promote any upcoming events or sales. If advertising in other mediums, refer to the website for details, thereby minimising advertising time, space and money.

Network
Good business practice is to hand out your business card at every opportunity in the hope that when  your services are needed, your card will be in a prominent position to be taken advantage of. What if you can hand out a "business card" to thousands of potential clients saying what your products or services are…….24 hours per day, non stop?

Answer frequently asked questions
How many hours a day do you (and your staff) answer the same questions over and over again about your products? Your web site could have a Question & Answer page that would alleviate a lot of these  repetitive questions saving you hours and hours of your time that could be utilised more efficiently elsewhere. Once the potential client has familiarised himself with your product he is more likely to simply confirm availability and place an order.

Open national and international markets
With a web site you open the gate to EVERYBODY who searches the web. Not just in the next shire but nationally and internationally. How much would it cost for conventional advertising to get that sort of exposure?

The standard advertising mediums are usually more locally focussed due to the limitations of prohibitive cost factors. Generally your business is only in the local  phone book and unless someone outside your area specifically gets the phone book for your area, you will  not be known outside your local zone.

Further to that, time zones aren’t important either when you have a website as the information is available there 24 hours per day, non stop!